Incentives eGift Cards: The Ins, Outs & 5 Tips That Actually Work

Sales incentives are nothing new – but the best ways to motivate people aren’t necessarily what you think. It’s actually a whole lot easier than you imagine and it comes down to what really matters to your employees. Today’s sales teams want recognition that feels immediate, flexible and inspiring, not clunky, generic or overly complicated. The answer is already at your fingertips – we’re talking about eGift Cards.

Sales incentives aren’t just a “nice to have” – the research shows they can meaningfully drive performance, motivation and engagement. Studies consistently find that well-designed incentive programs improve workplace performance, with some research showing increases of up to 44% in productivity when incentives are used strategically to encourage desired behaviours. 

But it’s not just about eGift Cards, it’s about the recognition and acknowledgement too – research shows financial incentives and non-financial recognition both have a positive impact on employee motivation and performance. In other words, some thoughtful words on a greeting card shouldn’t be overlooked either – when employees can clearly see the link between effort and appreciation, they’re more likely to stay engaged, push for results and feel valued.  

When done well, eGift Cards can boost motivation, reinforce positive behaviours and keep that momentum going across your sales team. When done poorly, they can feel generic, delayed or disconnected from performance. Here’s how to get it right with eGift Cards. 

Why eGift Cards Work as Sales Incentives

Sales incentives are most effective when rewards are:

• Easy to understand
• Quick to deliver
• Desirable for a wide range of people

eGift Cards tick all three boxes. They provide instant gratification, clear value and flexibility – especially when recipients can choose how to use them.  

They’re also scalable, making them ideal for everything from individual SPIFs to company-wide sales campaigns – especially when you gift with our bulk eGift Cards that are perfect whether you have one or 1000 recipients.

The Pros of Using eGift Cards for Sales Incentives

• Fast delivery: Platforms like GroupTogether are perfect for rewarding wins in real time and letting you track delivery, opens and even thank you notes.
• Flexible: Appeals to different personalities and lifestyles, with GroupTogether’s AnyCard allowing the recipient to choose from 100s of retailers.
• Easy to administer: No inventory or shipping required.
• Highly motivating: Clear connection between performance and reward.

What to Watch Out For

• Delayed rewards lose impact – don’t wait!
• Platforms with limited retailer options – picking the right eGift Card platform is vital.
• Complicated distribution processes.
• Incentives that feel impersonal.
• Hidden “card loading” fees and charges.

PS: With GroupTogether, there are no fees to send bulk eGift Cards if you’re paying by invoicing, or a flat 1.15% processing if you’re paying by card.

Top 5 Tips for Using Sales Incentives eGift Cards Effectively

1. Reward Quickly  

Sales incentives work best when the reward closely follows the achievement – yep, that means sending a gift card weeks later weakens the impact. We know you’ve got a lot of you’re plate and recognition can feel less urgent, but the research shows the opposite. 

But it doesn’t have to be complicated or time consuming! GroupTogether digital eGift Cards allow you to reward success immediately, keeping motivation high. You can send them instantly or schedule them ahead of time to align with milestones.

2. Let Recipients Choose Their Reward

Not everyone wants the same thing – and that’s the point. Flexibility makes incentives more meaningful.

GroupTogether’s AnyCard lets recipients choose from popular brands across retail, dining, travel and experiences, ensuring the reward feels personal rather than prescriptive.

3. Pair Incentives with Recognition

An eGift Card is powerful on its own – but pairing it with recognition multiplies the impact.

Using GroupTogether, you can attach a personalised message and greeting card alongside the incentive, turning a transaction into a team moment of appreciation. Recognition reinforces behaviour; rewards reinforce motivation.

4. Make Incentives Visible 

Sales teams thrive on momentum. When wins are acknowledged publicly – without singling people out uncomfortably – it encourages others to strive for the same success.

GroupTogether even allows teams or leaders to celebrate achievements and other milestones with group cards, helping create a culture of recognition around performance.

5. Keep Admin Simple

If incentives are hard to manage, they won’t scale – the best incentive programs are easy to run consistently.

GroupTogether simplifies sales incentives by handling:

• Bulk eGift Card distribution
• Scheduled sends
• Personalised messages
• Tracking and reminders

Less admin means more time focusing on results. You’re welcome! 

Why the GroupTogether AnyCard Is Ideal for Sales Incentives

GroupTogether brings together recognition and rewards in one platform – making sales incentives easier, faster and more meaningful.

When in doubt, give choice. The AnyCard is one of the most effective sales incentive gifts because it lets recipients choose how they’re rewarded. With access to hundreds of popular retailers across shopping, dining, travel and entertainment, it works for every personality – from homebodies to thrill-seekers. It removes the risk of getting it wrong while still hitting the mark for thoughtfulness. Recipients can redeem their gift across hundreds of leading brands, splitting their balance across multiple eGift Cards and spending at their own pace.

Some of the most popular retailers include:

• Myer
• Woolworths
• Rebel
• JB Hi-Fi
• Airbnb
• Amazon
• Bunnings
• Kmart
• Target
• David Jones
• Uber Eats
• Uber
• The Iconic
• Apple
• Sephora

When you’re rewarding performance, flexibility matters. The AnyCard removes the guesswork while still feeling personal and premium. Here’s what sets it apart:

• 3 years to spend – recipients don’t have to rush or use it all at once.
• Split across multiple eGift Cards – choose different retailers, different times.
• No minimum spend – send an AnyCard for $5 or $500, it’s entirely up to you.
• Premium delivery experience – the recipient’s name appears embossed on a digital envelope, which opens to reveal the card and gift.
• Instant, digital delivery – perfect for fast-moving sales incentives.

It’s recognition and reward combined into a single, polished experience — making incentives feel intentional, not transactional.

Best for: Diverse teams, quick rewards, scalable incentive programs.

With GroupTogether, sales incentives become more than a reward. They become a foundation for your company’s future.

Get started today and enjoy the results tomorrow. 

Meet the experts

Melissa Evans

Content Writer, GroupTogether.

Ali + Julie

Co-Founders, GroupTogether

Life’s busy. That’s why we’re here to make it easy for you to collect money from a group. Less wasted time, less packaging waste, and spending a little less but giving a lot better!