How To
Fundraising for a Friend in Need
April 1, 2023
Passing the hat around for a friend who is doing it tough is an extraordinary act of friendship. So how do you do it efficiently and in a way that others feel good about too? And how do you focus your energy on raising money, not keeping track? We've put together some tips to make it work well.
MAKE IT EASY
Fundraising for a friend is easy with GroupTogether.
- It’s easy to set up.
- Friends can contribute online from their phone and add a message to the card in a minute from anywhere in the world.
- GroupTogether keeps track of everything for you, see it all in your dashboard.
- When the collection finishes (on the date you choose), you can choose from gifts (flowers, hampers, plants and more), eGift Cards or withdraw the funds (AU only). Most people give the AnyCard which lets the recipient choose from 70+ eGift Cards.
MAKE IT FEEL GOOD FOR CONTRIBUTORS
- The most successful campaigns happen when people understand the problem and know how their money will help.
- Be as clear as you can about how the money will be used.
MAKE IT PERSONAL
- Friends can write a personal message on the group card and even upload a photo. It sends the feeling of support and friendship which can be just as important as the money.
MAKE IT SECURE
- It seems easy enough to ask people to transfer money to your bank account but…
- Do you want your account details broadcast far and wide?
- People send money without a name. (nightmare!)
- It’s a hassle to keep checking and keeping track of who’s given and whether it’s arrived.
- Money left in the mail box? Without a name? And if it rains?
- It’s safer to let people use their credit card or PayPal via GroupTogether. No credit card numbers are accessed by GroupTogether. They are handled by checkout.com - global leaders in security.
- GroupTogether lets contributors know when the money has been transferred so there’s absolute transparency.
AS PRIVATE OR PUBLIC AS YOU LIKE
- You can choose to keep it quiet – just sending it to a list of friends.
- Or, share it with the world on social media and invite everyone to help.
- GroupTogether automatically gives you a link that you can share anywhere.
- Donors can feel good about giving. Their donation amounts are private but other friends can see that they’ve given something because their name is on the card.
- It’s the organiser’s decision whether to share the individual amounts given with the recipient.
SPREAD THE WORD
- Start close and work your way out. Add email addresses for the friends you know. They are the most likely to give. By adding their emails, GroupTogether can send weekly reminders which helps everyone.
- Then, if you like, use social media to tell the story and add the link to contribute.
