Thoughtful Tips On What To Write In A Maternity Card

Welcome to our 101 on how to say "Congrats on your baby!". There’s no doubt becoming a parent is scary and it’s an honour to be supporting a friend through arguably their biggest life transition yet. So no pressure, but the card is your space to hold them through this hectic and happy time. Crafting the perfect message can be a delightful yet challenging task, as you have to strike the right balance between warmth, humour, and personal touch. We know this means most people are left...well…tongue-tied! We are here to hold your hand and help you with what to write in a baby shower card. Let’s dive in!

Considering the Mama-To-Be's Personality

One of the first things to consider on what to write in a baby card when message is the personality of the mama-to-be. Is she sentimental, humorous, or pragmatic? Understanding her personality can help you tailor your message to resonate with her on a deeper level or just not offend her which is always good!

If the mama-to-be is sentimental, opt for heartfelt messages that emphasise emotions, memories, and future joys. For a humorous personality, consider light-hearted, funny messages or a witty card that will bring a smile to her face. A pragmatic mother might appreciate straightforward, sincere well-wishes that acknowledge the practical aspects of parenting or perhaps include a gift voucher to a meal service for the few weeks post-birth.

Tailoring the Message to the Baby's Gender

While it’s important to acknowledge the baby’s gender if it’s known, it’s equally essential to focus on the parents and their journey. If the gender is a focal point for the celebration, you can tailor your baby card messages accordingly:

For a Baby Girl

• “Congratulations on your precious little girl! She is going to bring so much joy and sparkle into your lives. I can't wait to see her grow into a strong and beautiful woman, just like her mama.”
• “​​Congratulations on your upcoming arrival! A baby girl brings so much joy, love, and pink-tinted magic into the world. As you prepare to welcome her, know that you are already wonderful parents, ready to give her a life full of love, laughter, and endless possibilities. We can't wait to meet your precious little girl and see the amazing family you become together. Wishing you all the best on this beautiful journey.”

For a Baby Boy

• “Wishing you all the best as you welcome your handsome baby boy! He’s sure to be a bundle of energy and joy. May he grow up brave and kind, with all the love and support you both will give him.”
• “Congratulations on the exciting arrival of your baby boy! He is already so loved and cherished. As you prepare to welcome him into your lives, may your days be filled with joy, love, and endless cuddles. Your little boy is so lucky to have such wonderful parents, ready to guide him and watch him grow. We can't wait to meet your precious son and see the amazing family you become.”

Gender-Neutral

• “Congratulations on your upcoming bundle of joy! Whether a boy or a girl, this baby is going to be surrounded by so much love and happiness. Wishing you all the best on this wonderful journey!”
• “Congratulations on your bubba! Your little one is already so loved and anticipated. As you prepare to welcome your baby, may your hearts be filled with joy, love, and endless precious moments. Your child is incredibly fortunate to have such wonderful parents, ready to nurture and guide them every step of the way. We can't wait to meet your precious baby and see the beautiful family you create together. Remember we’re always a phone call away!”

Sweet and Sentimental Wishes for the Mama-To-Be

Expressing genuine emotions and sentiments can make your message memorable and touching. When it comes to what to write in a baby card that’s sentimental, we like to think about the huge life transition they’re undertaking, maybe this is a friend who you have grown up with? Speak to how proud you are to have seen so many versions of them. Expressing genuine emotions and sentiments can make your new baby message memorable and touching. Here are some ways to convey your heartfelt wishes:

Expressing Excitement and Joy for the Upcoming Arrival

The arrival of a new baby is a joyous occasion. Sharing in the excitement with the parents-to-be can be incredibly uplifting:

• “Your baby is almost here! I am beyond excited for you and can't wait to meet your little one. This journey into parenthood is going to be filled with so many beautiful moments, and I’m thrilled to celebrate this special time with you.”
• “Congratulations on the upcoming arrival of your precious little one! As you eagerly await this beautiful miracle, our hearts are filled with joy and love for you. The journey of parenthood is a wondrous adventure, and your baby is so fortunate to be welcomed into such a loving and caring home. We can already imagine the countless moments of happiness, laughter, and love that await your family. Your little one is a testament to the incredible love you share, and we can't wait to see all the wonderful memories you'll create together.”

Showering the Mama-To-Be with Words of Support and Encouragement

Pregnancy and parenting can be overwhelming, and a few words of encouragement can go a long way:

• “You’re going to be an amazing mom! Remember that you’re surrounded by people who love and support you. Whenever you need a helping hand or a listening ear, I’m here for you. You’ve got this!”
• “Congratulations on this incredible journey to motherhood! As you prepare to welcome your precious little one, remember that you are strong, capable, and already an amazing mom. The road ahead will be filled with beautiful moments, challenges, and immeasurable joy. Trust in your instincts, lean on your loved ones, and know that you have a whole community supporting you.

• "Your love and dedication will be the greatest gift to your baby, and we have no doubt that you will nurture and guide your child with all the grace and wisdom in your heart. Cherish each moment, and remember that it's okay to take things one day at a time. It takes a village to raise a child - we’re here for you always!”
  

Funny and Lighthearted Messages to Bring a Smile

There’s no doubt becoming a parent is daunting, so including a little bit of light banter in your baby card messages can be a great way to lighten the mood and bring a smile to the mama-to-be’s face. When it comes to what to write in a baby shower card, here are some fun ideas:

Adding a Touch of Humour to Celebrate the Mama-To-Be

Infusing your baby card messages with humour can make it stand out and be a source of laughter:

• “Get ready for sleepless nights, endless diapers, and a heart full of love! Welcome to the rollercoaster ride of parenthood—fasten your seatbelts and enjoy the adventure!”
• “Congrats on the upcoming arrival of your tiny human! Get ready for the wildest ride of your life—think of it as the ultimate reality show, but with way more diapers, way less sleep and us being entertained. Don’t worry, you’re going to crush it like a champ!
• "You’ve got this! And if all else fails, just blame it on baby brain and eat more ice cream. You’re going to be an amazing mum—funny, fabulous, and totally unstoppable. Sending you all the love and a truckload of caffeine!”

Sharing Funny Parenting Advice or Stories

When you’re thinking of what to write in a new baby card, a humuorous anecdote or piece of advice can provide both laughter and a sense of camaraderie:

• “Parenting advice: Sleep when the baby sleeps, and when you can't sleep, eat ice cream. You're going to be great at this—just keep a sense of humour and plenty of snacks on hand!”

• “Congrats on your soon-to-be tiny human! Get ready for the craziest, most hilarious, and love-filled adventure ever. Here’s a bit of parenting advice from someone who totally doesn't have their life together but likes to think they do:

1. Sleep when the baby sleeps – or, you know, binge-watch your favorite shows because let's be real, who can sleep on command?

2. Accept help – if someone offers to do your laundry or bring over food, say yes. And if they don’t offer, bribe them with baby cuddles.

3. Trust your instincts – you got this, mama! If in doubt, Google it, then ignore half of what you read and go with your gut.

4. Laugh at the chaos – because some days, if you don’t laugh, you might just cry. And laughter burns calories, right?

• "You’re going to be an amazing mum – fun, fabulous, and ready to handle anything (even those 3 AM diaper explosions). Cheers to the wild ride ahead!"
  

Personal and Meaningful Messages for a Lasting Impact

Personalising your message can make it incredibly special and memorable for the mama-to-be. Sharing stories and offering heartfelt advice can create a lasting impact. Here’s what to write in a baby card including meaningful messages.

Sharing Personal Memories or Stories with the Mama-To-Be

Reflecting on shared experiences or memories can strengthen your bond and add a personal touch:

• “Remember our sleepovers when we used to stay up all night talking about our dreams? Now, you’re about to embark on the greatest dream of all—motherhood. I’m so proud of you and can’t wait to see you as a mum.”

• “As you're about to embark on the incredible journey of motherhood, I can't help but reminisce about the amazing friendship we've shared over the years. Remember that time we stayed up all night watching cheesy rom-coms and eating way too much popcorn? Your laughter echoed through the room, and in that moment, I knew there was something truly special about our bond. Now, as you prepare to welcome your precious little one into the world, I'm filled with awe and admiration for the incredible mum you're destined to be. Your kindness, strength, and unwavering support have always been the pillars of our friendship, and I have no doubt that you'll shower your baby with the same love and warmth."

• "As you embark on this new chapter, know that I'll be right by your side, cheering you on every step of the way. Your baby is so lucky to have you as their mum, and I can't wait to witness the beautiful moments that lie ahead for your growing family. Here's to many more adventures, laughter-filled nights, and unforgettable memories together. With all my love”

Offering Heartfelt Advice and Wisdom

Drawing from your own experiences or offering genuine advice can be very meaningful in your new baby message:

• “As you step into this new chapter, remember to trust your instincts and be kind to yourself. Parenting is a journey filled with ups and downs, but it’s also the most rewarding adventure. Cherish every moment.”

Tips for Writing Messages on a Baby Shower Card

When you’re crafting what to write in a new baby card message, it’s important to consider etiquette, including cultural and religious sensitivities, inclusive well-wishes, and the context of your relationship with the parents-to-be.

Understanding Cultural and Religious Considerations

Different cultures and religions have various customs and beliefs surrounding childbirth and parenting. Being mindful of these can make your baby card messages more respectful and appropriate:

• “Congratulations on this blessed journey! May your baby be surrounded by love, joy, and the rich traditions of your family. Wishing you all the best as you welcome this new life into the world.”

Including Well-Wishes for the Baby AND the Parents

While the focus is often on the baby, it’s important to include well-wishes for the parents as well when looking at what to write in a baby shower card:

• “Congratulations on the upcoming arrival of your little one! May your baby bring you endless joy and may you find all the strength and love needed to nurture this precious life. Best wishes to your growing family!”

Baby Messages for a Mum-To-Be at the Office

Writing a baby shower card for a colleague requires a professional yet warm tone. Here’s what to write in a baby card and how to balance it:

• “Wishing you all the best as you prepare to welcome your baby! May this special time bring you joy and happiness. Looking forward to seeing pictures of the little one and hearing all about your new adventures in parenthood. Congratulations!”

• “As you prepare to embark on this incredible journey into motherhood, I wanted to take a moment to congratulate you on this exciting new chapter of your life. Your dedication, hard work, and positive energy have truly made our workplace a better place.

• "While we'll miss your presence around the office, we're thrilled for you as you embark on this beautiful adventure of becoming a mum. Your baby is lucky to have such a caring and dedicated parent, and we can't wait to meet the newest addition to your family."

• "Take this time to cherish every moment, embrace the ups and downs, and know that your work family is here cheering you on every step of the way. Remember to take care of yourself and enjoy this precious time with your little one."

• "We look forward to your return, but until then, know that you'll be greatly missed. Wishing you all the best on your maternity leave and beyond!”

Writing a new baby message is a wonderful opportunity to share in the joy and anticipation of welcoming a new baby. Whether you choose a sentimental, humorous, or personalised approach, the key is to convey your genuine feelings and support for the parents-to-be. By considering their personality, the baby’s gender, and maintaining good etiquette, you can craft a message that will be cherished and remembered for years to come. We hope this what to write in a baby shower card helped you craft the perfect message and shower your loved ones in love.

Remember if you’re a friendship group or an office coming together to celebrate your friends' arrival of a tiny human, you can use GroupTogether to easily organise a baby card from the whole group. You can even collect money for a gift at the same time - avoid having everyone's money in your personal bank account and trying to track who has paid. Easy peasy, like love should be!

Meet the experts

Ali + Julie

Co-Founders, GroupTogether.

Life’s busy. That’s why we’re here to make it easy for you to collect money from a group. Less wasted time, less packaging waste, and spending a little less but giving a lot better!